Doji Raises $14M to Personalize Online Fashion Try-Ons With AI Avatars

Doji, a new AI-powered fashion tech startup, has raised $14 million in seed funding to enhance its virtual try-on platform using lifelike digital avatars. The round was led by Thrive Capital, with participation from Seven Seven Six and several angel investors.

A New Interface for Personalized Shopping

Co-founded in 2024 by Dorian Dargan and Jim Winkens, Doji allows users to generate realistic, full-body avatars from selfies and body photos. These AI-generated avatars enable users to visualize how different outfits would look on their likeness, whether browsing directly within the app or pasting in links from outside fashion retailers.

The founders bring high-level experience from Apple, Meta, DeepMind, and Google, aiming to reshape how shoppers engage with fashion online.

Designed for Creativity and Custom Fit

Now available in more than 80 countries through invite-only access, Doji’s platform uses diffusion models to render clothing with photo-realistic accuracy. While the app does not yet simulate fit or fabric behavior, that functionality is on the product roadmap, along with features like in-app purchasing.

Doji isn’t just about utility; it’s about helping users express personal style. The app encourages outfit experimentation, letting people engage with fashion in a way that’s visual, exploratory, and intuitive.

Investors Back a More Personalized Future

The $14 million round signals strong investor conviction in AI-native consumer platforms. Thrive Capital and Alexis Ohanian’s Seven Seven Six see Doji as a potential category leader in the growing intersection of AI and digital retail.

With the new capital, Doji plans to grow its engineering, product, and operations teams while improving avatar realism, processing time, and UX.

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