LYS Beauty Secures $15M to Fuel Growth in Clean Beauty

LYS Beauty, the clean cosmetics brand founded by beauty industry veteran Tisha Thompson, has raised $15 million in Series A funding to support its next phase of growth, according to a regulatory filing with the U.S. Securities and Exchange Commission.

The round was led by San Francisco-based private equity firm Encore Consumer Capital, which has previously invested in brands such as Supergoop! and Tarte Cosmetics.

Launched in 2021, LYS — short for “Love Yourself” — became the first Black-owned clean makeup brand to launch at Sephora. The brand’s line of skin-first, vegan, and cruelty-free products has since expanded into every Sephora location in the U.S., Canada, and Australia, and is preparing for a relaunch in the U.K.

The new capital will fund out-of-home marketing campaigns, inventory expansion, and additional staffing ahead of the brand’s launch into 892 Sephora at Kohl’s locations on April 8.

Since its debut, LYS Beauty has marked several notable achievements. In addition to securing national and international retail distribution, the brand was named a finalist in the Glossy Beauty Awards for Best Use of TikTok, underscoring its digital marketing savvy and strong consumer engagement. The company has grown its team to 20 employees and expects to add 10 to 15 more by the end of 2025.

The raise highlights increasing investor interest in multicultural and founder-led beauty brands amid continued consumer demand for inclusive and clean beauty products.

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